Mirror founder Brynn Putnam will officially reveal her new gaming hardware startup at TechCrunch Disrupt 2025, taking place October 27–29 at the Moscone Center in San Francisco, marking her high-profile return to consumer tech.
A Major Pivot to Gaming Hardware
Putnam previously reshaped the interactive workout market with Mirror, the smart fitness system acquired by Lululemon in 2020 for $500 million. Her latest enterprise moves her focus from home fitness to the fast-growing gaming sector, where she plans to introduce a new class of hardware products.
Unveiling at TechCrunch Disrupt 2025
The debut will take center stage during San Francisco’s flagship technology gathering. Industry leaders, investors, and entrepreneurs will gather at the Moscone Center from October 27 through October 29 to see Putnam present details of her new venture publicly for the first time.
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