Tech startup VLGE, led by founder Evelyn Mora, has launched a real-time spatial creation tool that enables brands to instantly build and deploy interactive e-commerce environments on Roblox without programming knowledge or expensive agency fees.
Democratizing Virtual Real Estate for Brands
Marking the platform’s first large-scale activation, VLGE allows users to build immersive digital spaces directly inside web browsers and publish them to Roblox in real time. Recognizing the massive commercial opportunities in gaming, Mora designed the platform to streamline virtual world generation while ensuring broader engine compatibility. VLGE already supports Unreal Engine and is currently developing support for Meta Horizon Worlds.
Although platforms like Roblox have emerged as critical channels for reaching younger audiences, entering these digital landscapes has traditionally posed huge operational hurdles. “This is significant because Roblox has become fashion’s most powerful youth frontier, yet until now, world-building there has been costly, technical, and complex,” Mora stated. “We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.”
Bypassing High Costs and Long Technical Delays
Building a custom experience on Roblox through specialized development agencies currently costs brands between $10,000 and $100,000, alongside timelines that stretch over several months. VLGE removes these friction points completely, allowing creators to launch fully interactive environments instantly without writing code or hiring technical teams.
Building Infrastructure for Gamified Commerce
VLGE operates on a structured multi-tiered pricing model. Access options include a Freemium tier, followed by three specialized paid tiers designed for independent creators, small businesses, and enterprise clients.
Looking beyond virtual builds, VLGE plans to launch a dedicated online marketplace designed to redefine digital retail. The e-tail storefront will sell physical goods from emerging designers alongside compatible 3D assets that users can export directly into Roblox environments. This dual-product strategy highlights how retail brands are turning toward immersive gaming worlds to engage Gen Z and Gen Alpha consumers.
“This moment isn’t just about fashion; it’s about the infrastructure that will power the next generation of commerce for the new generation,” Mora emphasized.
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